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©2020 REAL STRATEGY GROUP, LLC 

ALL RIGHTS RESERVED

CHALLENGE:

GOT ISSUES? How to Conduct a Local Association Call for Action Quickly, Successfully and with Ease

BACKGROUND:

Advocacy Everywhere is the software and support service package for local (and state, if desired) Calls for Action (CFA). It is designed to expand the influence of the REALTOR® Associations at the local or state level and to increase REALTOR® and consumer participation in calls for action.  Advocacy Everywhere expedites the setup of a CFA, lowers staff members’ administrative commitment, and removes the technical requirement of learning the software. 

 

SOLUTION & TOOLS:

Leverage the REALTOR® Party Advocacy Everywhere service package.

 

HOW TO UTILIZE THE TOOLS:

When you need a CFA, simply visit www.REALTORParty.REALTOR – under ‘Tools and Resources’ menu, look for the Call for Action (CFA) Request Form – or the direct link here.  Complete the request form which will ask you for your contact information, association information, the type of CFA (REALTOR, consumer or both), the issue of the CFA, and the dates for the CFA.  A contact will reach out to you in short order and will ask a few more questions regarding the issue, your desired messaging and intended targets.

 

TIME:

Advocacy Everywhere can launch and monitor a call for action with the following estimated turnaround times:

  • Traditional CFA to REALTORS®: 3-4 hours

  • Text Messaging: 1-2 hours

  • Broker State CFA: 1-2 days

  • Online Advertising: 1-2 days

  • Patch Through Calls: 1-2 days

  • Consumer CFA: 2-3 days

  • Reporting Dashboard: 2 hours after CFA launch

These turnaround times include standard reporting and ongoing monitoring during the campaign.

 

PARTIES INVOLVED:

  • Association GAD/AE 

  • National Association of REALTORS® 

  • REAL Strategies

RESULTS:

Efficient delivery of your Call for Action with consultants advising on best practices to increase action rates. Associations also gain access to a dashboard allowing them to track results during the campaign.

KEY TAKE AWAYS:

  • Your call for action, with back-end reporting, is delivered quickly, successfully, and in a user-friendly manner

  • Your association's visibility with elected officials and relevancy in public policy will increase as members take action on impactful issues