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Target More Precisely

DATA & ANALYTICS

Data is the key to successful campaigns. Good data empowers you to target your audience more precisely and deliver messages that truly resonate. REAL Strategies offers the best political data, consumer data, and predictive analytics services available on the market.

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Consumer Data

REAL Strategies offers a nationwide database of consumer marketing information on over 266-million consumers with hundreds of targeting data attributes. This data includes powerful demographic, lifestyle, behavioral, and affluence characteristics that empower clients to strategically target voters and consumers through political and marketing campaigns.

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Predictive Models

Our team of data experts creates custom predictive models that accurately predict individuals’ beliefs and behaviors. We also offer dozens of national predictive models like our election-specific voter turnout models, partisanship models, and candidate and issue support models. These models empower clients to target audiences that are most likely to engage with their campaigns.

Political Data

We offer the best-in-class political data on virtually every registered voter in the country, with the most voter file updates and voting information available. This data contains contact and voting information for over 226-million registered voters, and 77-million unregistered, voting-age people. Hundreds of campaigns each year rely on the unparalleled accuracy of this data to power their fundraising, research, and voter contact programs.

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