REAL Strategies Digital Ad Platform
REAL Strategies Digital Ad Platform (DAP) is an omnichannel digital advertising platform that empowers you to place ads on virtually any website, application, or connected device with unrivaled affordability, speed, and transparency. The platform is built directly on top of our 263+ million record database, which includes hundreds of data points on virtually every adult in the United States. DAP empowers you to reach the right audience, at the right time, in the right place, all while saving 15% or more compared to other digital advertising platforms.
Core Features
In-Platform
Audience Data
Premium Ad
Inventory
AI-Powered
Media Buying
Complete Cost
Clarity
Log-Level
Data Access
No Monthly
Minimums
Platform Capabilities
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Place advertisements in any format on virtually any website, application, or connected device.
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Build sophisticated campaigns with political features like automatic early vote audience exclusions.
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Automatically capture data and re-target ads to your website visitors using WIRE, our website identity resolution engine.
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Explore campaign performance with a real-time campaign dashboard and post-campaign match-back reports.
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Receive direct access and transparency into log-level advertising data, giving you new, powerful analytics capabilities.
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Ensure brand safety and fraud prevention with premium ad inventory and AI-powered inventory curation.
Platform Use Cases
Brand Awareness
Member Engagement
Broker Listings
Issue Advocacy
Get Out The Vote
Fundraising
Customized for REALTORS
®
REAL Strategies has access to the National Association of REALTORS®’ M1 member database, and can upload customized member audience segments to DAP within a matter of hours. This data gives REALTOR® associations the ability to seamlessly target their members through DAP using the data points that are most relevant to their association. On top of that, the platform also gives users the ability to target using intent data and uploaded first-party data, like key contacts and event attendee lists.
Advertising Services
Want to advertise, but don't know where to start?
Our team of consultants, designers, and communications experts provides both managed media buying and agency services. We deliver omnichannel campaigns that utilize our platform as well as other search engine and social media platforms, like Google, Facebook, Instagram, and LinkedIn. We serve as a trusted partner that ensures your campaigns run on-time, within budget, and are optimized for maximum impact. Just tell us your goals and let us handle the rest.